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| CLIENT OVERVIEWS
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Given its unique geographic location, Alsace makes only high-quality, dry white wines. Natural, authentic and un-oaked, they are the perfect alternative to Chardonnay. Alsace is the only region of France to use a grape variety name on its labels. Alsace wines pair perfectly with spicy, exotic cuisines like Thai, Indian and Tex-Mex. For more information on Alsace wines, please visit www.alsacewine.com.
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Inter Beaujolais is the official wine-trade organization of the region. Its primary mission is to promote Beaujolais wines in France and in key export markets through raising awareness of the region. In addition, Inter Beaujolais is responsible for three other major activities: research and development - they boast the largest research facility in France - economic studies to best position their offer, and lastly, the protection and the defense of the Beaujolais AOC. For more information, please log on to: www.beaujolais.com.
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The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) represents nearly 10,000 Bordeaux producers and 400 négociants. The association has three missions: marketing, economic and technical. Through various communication campaigns, the CIVB promotes the interests of its members on a national and international scale. With its Economic Research Service, the CIVB aims to improve the knowledge of its membership about markets' trends, from production to distribution. Finally, its technical mission addresses all quality-related issues, anticipates new environmental and food safety stipulations, and conserves and protects viticultural heritage assets. For more information on Bordeaux wines, please visit www.bordeaux.com.
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Celebrated as the birthplace of Pinot Noir and Chardonnay, Burgundy's distinct reds and whites are pure expressions of their particular terroir. Like the pieces of a puzzle, the grand vineyards of Chablis-Auxerrois, Côte d'Or, Côte Chalonnaise and Mâconnais fit together and complement one another to create the famous Wines of Burgundy (known as Bourgogne in France). A sensuous experience in a bottle, Bourgogne is the word for great wines in Burgundy! For more information on Burgundy wines, please visit www.bourgogne-wines.com.
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Can your resist an exclusive brandy that contains 16 pounds of apples in every bottle? Give in to the temptation with a tantalizing glass of Calvados Apple Brandy, either straight up or in an endless number of cocktails from the Big Apple Martini to the Calvados Tonic. A perfect ingredient in a wide variety of cuisines, the spirit adds extra "zing" to anything from coq au vin to tarte tatin! Calvados: one sip and you'll know why Eve sinned!
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A creation of the renowned Castel Group, MED-ATLANTIC® is a new style of wine. The brand launched in March 2008, following the passage of a new French wine law expanding AOC regulations and creating an entirely new category of French country wines: Vignobles de France. MED-ATLANTIC® features the "When Cédric Met Cécile" label, named for its winemakers, Cédric Jenin of Beziers, in southern France, and Cécile Feret of Bordeaux. Offering single-varietal wines from two distinctive French regions — the Languedoc along the Mediterranean and vineyards from the Atlantic (Gironde Department) — this innovative MED-ATLANTIC® brand is the first ever "bicoastal" French wine. Affordable and consumer-friendly, these delicious wines offer a fresh and progressive vision of French wines.
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The EAT (European Authentic Tastes) campaign, funded by the European Union, aims to inform American trade and consumers on the importance of Protected Designated Origin (PDO), Protected Geographical Indications (PGI), Traditional Specialty Guaranteed (TSG) and Certified Organic classifications as guarantees of authenticity and quality. Each certified food product uniquely reflects its place of origin, yet is assured to have been crafted using traditional methods, ingredients and the attention to detail for which Europe is famous. For more information on EAT, please visit www.eu-authentic-tastes.com.
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Gérard Bertrand inherited his passion for wine and his love of the Languedoc region from his father, Georges Bertrand, a pioneer winemaker in his own right. Considered one of the most dynamic vintners in the region today, Gérard Bertrand has made it his mission to carry on in the tradition of his father, crafting wines of superior quality and excellence that embrace the Mediterranean lifestyle. With five unique estates that stretch out across some of the finest wine-growing areas in the region, Gérard Bertrand wines express the true richness, elegance and diversity of the Languedoc. The Bertrand name is a guarantee of quality and is known the world over as a symbol of passion and dedication to the art of winemaking. For more information, please visit www.gerard-bertrand.com.
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The Jerez / Sherry Wine Council (FedeJerez), the Rhône Wine Council (Inter Rhône) and the Alsace Wine Council (CIVA) have joined forces in a pan-European promotional wine effort sponsored by the European Commission, Spain and France. This unique and unprecedented partnership brings together three distinct wine regions from two countries – France and Spain – and aims to increase awareness of the high-quality products produced under the European Union’s strict wine production regulations. These regulations have played an integral role in making European wines the global standard for excellence. For more information, please visit www.rhone-alsace-jerez.com.
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An apéritif - from the Latin aperire meaning "to open" - is a gathering of friends before dinner around simple delicious drinks and finger foods, all designed to whet the appetite and ease into evening. Kicked off with French flair on the first Thursday each June, this typically French tradition expands to more than 30 cities around the globe during "French Cocktail Hour Week." In the U.S. the week-long celebration is marked with restaurant promotions in key cities, including New York, Chicago and Los Angeles. Guests who visit participating restaurants and order a featured drink from 6 - 8 pm receive a free assortment of delicious French-inspired hors d'oeuvres to complement the "apéritif moment." This worldwide "happening" is brought to you by Sopexa, with support from the French Ministry of Agriculture and other industry partners. To learn more, please visit www.frenchcocktailhour.com.
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The new Languedoc AOC is a contrast of traditional values and 'terroir' with innovation and foresight, resulting in great diversity of style and excellent quality/price relationship. This new AOC, which now encompasses the Roussillon region and replaces the old Coteaux de Languedoc AOC, is the largest wine producing region in France. Its producers are uniting to promote their wines under one banner to create a real sense of place and demonstrate that this region is the driving force behind 'The New French Style'. The AOC wines of the Languedoc reflect traditional values, a strong cultural heritage and are noted for their 'fruit-forward' nature and their appeal to the American consumer. For more information, please log on to www.languedoc-wines.com.
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Lulu B. is the daughter of famed winemaker Louis Bernard. After studying in France, she toured the world's wine regions and has now returned home to the family estate. Inspired by tradition and innovation, Lulu B. created three wines with today's consumer in mind. To meet her, please visit www.lulubwine.com. Lulu B.: Simply Charming!
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The Newcomers groups four Rhône Valley appellations, namely Côtes du Ventoux, Costières de Nîmes, Coteaux du Tricastin and Côtes du Luberon, who have joined forces to develop a common communications strategy. Newcomers, or Nouvelle Ecole, is a reference to the fact that they are taking a unique and modern approach to winemaking. They have relooked at how to manage their vineyards, rethought the structure and identity of their appellations, as well as reassessed the wines themselves. This desire to renew is at the very heart of the Newcomers' collaboration. For more information on the Newcomers, please visit www.vinsvalleerhone.com.
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Featuring Mediterranean aromas and sun-kissed flavors, all offering amazing quality to value ratio, the AOC Wines of Provence have a unique way of expressing their character, individuality and mystique in a variety of colors: red, white, and of course, rosé! The perfect way to experience the finer occasions in life, Provence wines are delicious paired with a wide variety of cuisines at a convivial dinner party with friends, or simply enjoyed on their own as a spontaneous after-work apéritif! Made up of three appellations, Côtes de Provence, Côtes d'Aix-en-Provence and Coteaux Varois en Provence, the Wines of Provence are an escape from the ordinary and a Taste of the Good Life! To learn more about them, please visit www.provencewines.com.
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The Rhône Valley's rich history, its diverse geography and various grape varieties all contribute to making Côtes du Rhône wines so unique. From Vienne to Avignon, the banks of the Rhône River have been home to vines and winemakers for some 2000 years producing exceptional Crus, village wines or Côtes du Rhône AOCs. Reds predominate at 90% in the Rhône Valley, which is easily divided into two distinct areas: Northern Rhône and Southern Rhône. Wines of the Northern Rhône Valley are largely made with the Syrah (Shiraz) grape. Approximately 95% of Rhône wines hail from the Southern Rhône, where a blend of grape varieties provides the unique identity of the region. The two most important varieties in the blend are Syrah (Shiraz) and Grenache. For more information on Côtes du Rhône, please visit www.rhone-wines.com.
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A contrast of traditional values and 'terroir' with innovation and foresight, resulting in great diversity of style and excellent quality/price relationship. The AOC Languedoc and Vin de Pays d'Oc producers in the Languedoc, France's largest wine producing region, are uniting to promote the South of France under one banner to create a real sense of place and demonstrate that this region is the driving force behind 'The New French Style'. The AOC wines of the Languedoc reflect traditional values and a strong cultural heritage, while the Vin de Pays d'Oc wines - market leaders for France - are noted for their 'fruit-forward' nature and their appeal to the American consumer. For more information, please log on to languedoc-wines.com or vindepaysdoc.com.
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The region's abundance of high quality, affordable, authentic wines is a true testament to the passion and character of those who craft them and to the exceptional richness and diversity of terroir in South West France. The South West region of France stretches from the Atlantic coast to the city of Toulouse - the region's capital - and from the foot of the Pyrénées to the Massif Central mountain range. The fourth biggest appellation in France in terms of volume and sales worldwide, South West France offers everything from red, white and rosé still wines to sparkling wines.
Boasting an unparalleled range of wine styles and flavors, South West France includes 18 appellations, of which Madiran, Gaillac, Fronton, Cahors, Jurançon, Saint-Mont and Irouléguy are the best known, and a total of 22 Vins de Pays, of which Côtes de Gascogne is the most familiar in the U.S. While internationally recognized red grape varieties such as Malbec, Tannat and Merlot are home to South West France, the region's wines can also be characterized by the inclusion of other indigenous varieties such as Négrette, Duras, Colombard, Len de Lel, Fer Servadou, Petit and Gros Manseng.
The natural wines of South West France reflect a way of healthy living that is inherent in the region's culture. In his recent, highly acclaimed book The Red Wine Diet, British scientist Roger Corder revealed that certain red wines from the South West of France are more beneficial than others for living a longer, healthier life. Steeped in history, a richness of terroir and centuries of winemaking know-how, South West France produces a plethora of authentic, convivial and character-driven wines that exemplify quality, diversity, and value.
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Created in 1981, by the Bordeaux Chamber of Commerce and Industry, the bi-annual VINEXPO exhibition has established itself over the years as the key event for major international operators in the wine and spirits sector. Since its inception, VINEXPO has succeeded, beyond the exhibition itself, in providing wine and spirits professionals with a genuine tool for strategic reflection and planning. Increasingly, one of VINEXPO's most important roles is the provision of market information for producers and wholesale/retail distributors worldwide. VINEXPO is the leading marketplace for the wine and spirits trade! For further information on upcoming shows, please visit www.vinexpo.com.
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"Wines of France" is dedicated to the promotion of French wines through public relations, trade and consumer wine tastings, education, wine seminars, advertising, Web presence and non-traditional marketing events. Sheri Sauter Morano, one of only three American women to hold the prestigious title of Master of Wine (and one of only 265 MW's worldwide) has been the US spokesperson for Wines of France since January 2005. In that capacity, and to help American consumers navigate the "wide world" of French wine, she has chosen a group of 48 wines as her "Top Picks" for their quality, innovation and price ($8 to $25). For more information on Wines of France, please visit www.wines-france.com.
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